More Sea Turtle News

Conservation groups are threatening to sue the National Marine Fisheries Service if it doesn’t act immediately to protect sea turtles in the Gulf of Mexico.

They’re calling for the Fishery to adhere to its legal obligations under the Endangered Species Act because its long line fishing practices captured nearly 1,000 threatened and endangered sea turtles between July 2006 and the end of 2007.

Even though the fishery has far exceeded the number of turtles it is allowed to take under the Endangered Species Act, the Fisheries Service, has declined to close the fishery while it studies options for reducing turtle take, a decision the conservation groups claim is illegal.

“Allowing this fishery to continue to kill threatened and endangered turtles while the government studies the problem is irresponsible and illegal,” said Andrea Treece, an attorney with the Center for Biological Diversity.

The Gulf of Mexico bottom longline fishery operates primarily off the west coast of Florida, an area that provides key habitat for several sea turtle species, including loggerhead, Kemp’s ridley, and green turtles.

Bottom longliners lay a mainline up to 10 miles long with as many as 2,100 baited hooks. Sea turtles are caught when they attempt to eat the bait or become entangled when swimming near a line.

“The use of longlining in the Gulf of Mexico is tragic. Loggerheads, Kemp’s ridleys and other sea turtles die caught by a fishing method that has no regard for the waste it entails and the death of endangered species,” said Carole Allen, Gulf office director of the Sea Turtle Restoration Project. “It reminds many of us of the slaughter of sea turtles drowning in shrimp trawls before Turtle Excluder Devices were required.

You can read more here…

Surfrider Foundation Chapter Meeting

Just a head’s up to all of our customers who are Surfrider Foundation members in Southern California that February 2nd is the first general meeting of 2009 for the Long Beach Chapter.

To entice members to come to the meeting they are giving the first five members who show up FREE passes to the new Long Beach Laugh Factory on Pine Ave, (valued at $25 each). Everyone, (even non-members), are welcome to the meeting.

There will be a presentation on Surfrider’s campaign, Rise Above Plastics, by Angela Howe. You can learn how single use plastic items are severely impacting our environment, sea life and migrating birds and how you can help.

When: February 2nd @ 7PM
Where: Ecco’s Pizza. 2123 Bellflower Blvd. Long Beach.

For more information check out

Ritz Carlton Opens New Spa on Maui

Ritz-Carlton Spa

Pack up your board shorts and grab the sunscreen!!!

A few months ago the Ritz-Carlton finished a $180 million transformation at its AAA Five-Diamond Kapalua, Hawaii, hotel with the opening of the 17,500-square-foot Ritz-Carlton Spa in Kapalua on the island of Maui.

Rooms at the hotel have also been renovated and the complex is located on the healing waters of Waihua, which the ancient Hawaiians believed was the most pure form of water.

The spa features 15 treatment rooms, with half opening to private outdoor shower gardens, and all with iPod docking stations with pre-programmed music selections and robe warmers. The spa also features two outdoor couples cabanas, men’s and women’s relaxation areas with the depiction of lava stone grotto areas, steam rooms, saunas, and whirlpools, and the only coed indoor/outdoor relaxation area in Hawaii with a whirlpool.

There’s nothing like a Hawaiian vacation in the dead of winter to warm your chilled bones.  :-)

Young Surfer Makes A Splash at Billabong Event

While he didn’t win the Billabong and Taj’s Small Fries Event  held yesterday in Australia, 11 year old Jack Robinson certainly did make a splash on the surfing scene wining the under 12 division.

The small fry made all three finals and won his Under 12 Division final with outstanding scores of 9.63 and an 8.5 out of 10. Robinson had to settle for 3rd place in the Under 14 Division final without a reasonable second scoring ride. He also placed 3rd in the Under 16 Division final.

This young up-and-coming surfer is certainly one to keep your eyes on!

Jack Robinson at Billabong contest.

Prehistoric Sea Turtles Return To California

After a two-year absence, endangered Leatherback Turtles have been spotted again off the central coast of California this past summer.

Scientists with the National Oceanic and Atmospheric Administration (NOAA) have been tagging and monitoring the Leatherbacks, which have seen population declines of 90% in the last 25 years (despite being a species that has survived for over 100 million years).

It’s thought that the turtles were lured back to California by an increase of jellyfish populations, which they love to eat. Their stinging tentacles make for an irresistible snack after the 7,000-mile swim across the Pacific from Indonesia and the Solomon Islands, where the turtles nest and lay their eggs. The huge abundance of jellyfish apparently is caused by increased upwelling of nutrients like krill and plankton from just above the sea floor this past year.

The Leatherback Turtle is the largest of all living sea turtles. They average about 6 feet long and can weigh from 500-1500 lbs!

Board Shorts and a Bicycle

We found this great travel article titled ‘Boardies, Bikinis and a Bicycle’ that talks about vacationing on Rottnest Island in Australia where cars are banned and all you need are your boardshorts, (boardies), and a bicycle!

Apparently the island is basically flat for riding and lined with beaches filled with bike racks where you can surf, snorkel or just relax.

“Bikes buzz about with surfboards strapped to them, the pointed boards looking like heavily starched sails. Snorkels and flippers bounce around on cyclists’ backs and cycling fashion is more likely to be board shorts and bikinis than bibs and braces. Cycling here isn’t the poor-man’s option; it’s the transport of choice.”

Sounds like a terrific vacation spot that our customers here at would totally enjoy!

You can read more here…

If you decide to go don’t forget to pick up a few pairs of boardies from us.  :-)

If They’re Good Enough for The President

President Obama wearing board

Look who’s wearing some men’s board shorts! Yep, President Obama was photographed on his recent trip to Hawaii over Christmas wearing nothing but surf trunks.

It’s a known fact he’s an avid body surfer so we’re sure he practically lives in swim trunks while he’s back at his childhood stomping grounds on Oahu in Hawaii.

So, don’t worry that you have to be a surfer to wear boardshorts – they look great on just about everybody no matter what you’re doing.  :-)

Happy New Years!

The family wants to wish you and yours a Happy New Year!

If part of your wish for a happy and healthy New Year includes getting in shape and spending more time in the sun, surf, sand and water than we just know you’re gonna need a few pairs of our stylish, comfy and inexpensive board shorts:-)

With boardshorts styles and cuts for men, women and kids we can outfit your entire family in swim shorts this entire year!